Marcin Cybulski Ph.D. in Health Science, psychologist, assistant professor at the Department of Clinical Psychology at Poznan University of Medical Science, Poznan, Poland. Creator and head of post-graduate studies in the field of traffic and transportation psychology at SWPS University of Social Sciences and Humanities in Poznan, Poland. Entrepreneur and co-founder of TriC Institute for Social and Market Research, Medical Branding, Sport Analytics and Traffic and Transportation Psychology Lab. Founding Member and former Vice President of Polish Albert Society in Poznan, Poland.